When JP McCann and Paul O’Reilly took over the Irish Open, they were not inheriting a booming juggernaut. They were taking over a brand heavy with nostalgia, still capable of stirring emotion, but one that had, to put it bluntly, “lost its way a little bit.” It was 2016 and
The first rule of marketing is understanding the product that you are trying to sell. With that in mind, is poker gambling? Is it gaming? E-sports? Is it a mind-sport? Is it deigning? And, If it’s all of these things, is it one more than the other? The second rule
Something Irrational? A few weeks ago, Patrick Leonard put a question to the Twitterati. He asked: “What’s something irrational that really tilts you in poker? I hate [when] on the river the dealers count down the remaining deck whilst people are thinking. I know they have to do it /
Yifrach Outlasts Boivin and Shahade to win the NAPT title On Wednesday evening, as the sun was setting in Las Vegas, the embattled alleged money-launderer Gal Yifrach took down the North American Poker Tour (NAPT) $5300 Main Event after an unlikely comeback against Belgian highstakes beast Thomas Boivin who utterly
Making Mental Notes At The Irish Open 2012 It was the Spring of 2012 and I was starting to dabble a bit more away from the virtual felt. I had a bit of live poker experience, maybe a hundred or so tournaments played, but I was predominantly a 40-tabling online
Territorial Pissing "The game’s out there, and it’s play or get played." Always delivered with aplomb by the late great Michael K Williams, Omar Little had an aphoristic way with words and a distinctive way of beholding the nature of things. He recognised the dog-eat-dog world in which he lived
Koon’s Stoicism If you have ever sat at a poker table, you know that the game is a test of endurance, patience and resilience. If live poker is hours of boredom punctuated moments of sheer terror, then online poker is a test of your mental sturdiness, regular bad beats eroding
A Life Raft With an Engine Let me begin with a confession. The first time I heard someone mention the Kelly Criterion at the poker table, I thought it was the name of a Scandinavian online reg. The phrase “Just use Kelly” was completely alien to me but I made
Close But No Battered Cigar Close but no battered cigar, I came third in last week’s Partypoker UK Tour Glasgow. On the week that WPT Global announced their 3-year sponsorship of the International Poker Open in Dublin, it was great to support another Celtic grassroots festival in a city where
Kassouf 86ed Speaking exclusively on the latest episode of ‘The Chip Race’, poker professional and tournament director Kenny Hallaert gave a frank interview which included a conversation about William Kassouf, the man who received penalty after penalty in this year’s WSOP Main Event. Hallaert had a front row seat for
Disruptor A legacy brand is a brand that endures and thrives across product cycles and management tenures, its values rooted in consistency and a commitment to excellence that resonates with its customers. A disruptor brand challenges the status quo, offering something new and different, changing the way that the consumer
Nine out of ten readers enjoyed this article on The Appeal To Probability Fallacy, so you will too. Blind Spot In 2009, the statistician, data-journalist author and poker player Nate Silver was named one of the world's 100 most influential people by Time Magazine after his election forecasting model correctly
